TikTok is introducing a new feature that enables them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company disclosed that it presently contains more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global rollout. This advancement aligns with a increase in content created by AI, driven by new video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is often absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including computer-generated images to science explainers, and we intend to offer the community the ability to increase or decrease of that, according to their own likes,” said a spokesperson.
Volume and Proportions
The platform shared that there are currently 1.3 billion videos on its service tagged as made with AI. In total, over 100 mn pieces of content are submitted to the app daily, making AI content a limited part of its total content library.
How to Adjust Settings
Viewers will be capable of reduce or increase the volume of AI content they see by opening the content preference setting in the app and selecting the AI content topic. Additional categories that are already be modified under the setting encompass politics, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines oblige users to tag lifelike artificially created content, and it forbids harmful deepfakes of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Furthermore, the app will henceforth apply an artificially created watermark to content made using its own AI tools, or flagged by an cross-platform project for identifying AI-generated material. This action is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2 million AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This program will benefit non-profit groups focused on teaching programming and robotics.
Platform Protection
TikTok has justified its safety measures, following discussion over intentions to cut jobs for numerous safety staff in Britain. TikTok is planning to cut hundreds of positions in its user protection team in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but AI can shield workers by eliminating the most harmful content prior to it gets reviewed by staff. TikTok reported a 76% decrease in disturbing and violent content seen by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
